Creator: Jess Fulford

Timeline: 2023 - 2024

Project Process:

• Conducted brand interviews and stakeholder discussions to understand vision, mission, audience, and goals.
• Defined brand attributes; authenticity, warmth, luxury yet approachable, no-nonsense.
• Developed moodboards to establish the brand’s visual tone, emotional resonance, and overall aesthetic direction. Applied evolving brand kits to existing marketing materials to refine, adapt, and strengthen the brand identity across iterations.
• Focused on aligning typography, color palettes, and iconography with brand strategy.
• Tested brand colors for print on physical marketing materials and made adjustments.
• Finalized logo suite (primary, secondary, icons).
• Provided ongoing design support for first brand materials (business cards, email templates, signage).
• Developed new website in collaboration with Luxury Presence
• Created templates scalable and aligned to the skills of operation staff and junior marketing staff.